Did
you know that selling a home is as easy as baking a pie? Yes, that’s
right. The smell of fresh baked pies (and cookies) gives off a warm
and cozy feeling. And that helps in
selling a home.
But
freshly baked pies and cookies are only one of the numerous home selling tips
that we like to refer to as HOME-APPEAL - the process of creating
curb appeal for the exterior and home staging for the interior of your home. In
hot real estate markets and cold real estate markets, the difference between
quickly selling a home and sitting around wondering why you aren’t getting any
satisfactory offers is
HOME-APPEAL.
Selling
A Home
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Did you know that during the process of
selling your home, your house is actually “sold” to the buyer twice during a
real estate transaction?
Yes
twice! Which leads to the question - if
my house was "sold" once, how did it get " unsold" and why
does it have to be “resold” to the buyer.
The
answer is apparent once you look at the process of selling a home.
In
the beginning, the only information the prospective buyer has is what they have
seen through a realtor’s listing, a newspaper or Internet ad, etc.
Most of this information is very general, such as the number of bedrooms,
bathrooms, square footage, pool, lakefront, etc.
Nothing that really portrays the uniqueness and charm of your home or it’s HOME-APPEAL
So,
they imagine what the house looks like and how their furniture will fit in. They
are a little bit excited. And so are you – your house has passed an
initial cursory screening and a prospective buyer is on their way to look at
your house.
Visions of a signed contract appear in your head and you are ready for
action.
Then
the prospective buyers arrive and reality takes over.
Your house and yard and HOME-APPEAL are open and on
full display. All visions the
prospective buyers had disappear and your house and yard must be resold to the
prospective buyer.
This
is the first defining moment in the sales process and these first impressions are very
important and difficult to change. Remember,
the prospective buyers have probably looked at many houses and a house and yard
that offers exceptional curb appeal will register positive first
impressions. Did you ever watch the expressions of
prospective buyers as they get out of their car in front of your house?
Your house is quickly being evaluated and opinions formed.
Next
the prospective buyers enter your home – the second defining moment has
arrived and the tone for the rest of the visit will be set. You want to
capture this second defining moment and add it to the first.
Or, try to overcome the first defining moment if the outside didn’t win
over the prospective buyers.
Now
the prospective buyers walk around your house and assess the prospects of making
it into their home. Notice how they interact, how long they linger in each
room? Are they whispering to each
other? Are they talking about how
their furniture will fit in the room?
Or are they
talking about the cracks in the wall, or other negative factors or
potential deal-breakers.
But
you too can be talking to them through HOME-APPEAL.
If you have it, it will be there selling your home, speaking in soft terms but sending
very clear messages to the prospective buyer that this is the home for them
The final
step obviously is to talk price and sign a contract.
If you have HOME-APPEAL, – it will make this part of
selling your home go very smoothly.
Why
You Need HOME-APPEAL
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of page
The
answer lies in the essence of what HOME-APPEAL is.
It is the process of and results of your making sure that all negative
factors are removed from your home environment (house, yard, pool, etc.).
That way, everything the prospective buyer sees during their visit will
be positive and appealing.
But,
my house already is very appealing you say. You’re right - we couldn’t
agree with you more about that. It is very appealing to you because you
are very comfortable living in your home. You
live everyday with the little negative factors that you don’t see anymore
because they’re part of the scenery or the ambience of the house. But to
someone looking in from the outside, these negative factors are the things they
just might notice. And the more
they notice, the less likely they will buy your house.
HOME-APPEAL
Services
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of page
This
is where we come in. We help you
achieve HOME-APPEAL and quickly sell your home.
Why
us? Because we don’t live in your home we can help you see the negative
factors that you might overlook but that a prospective buyer might see.
And every negative they see means either less money for you in your sale
price or worse than that, less of a chance that they will buy your house.
We come to
your house and perform a comprehensive and objective review of your home from
the view of a prospective buyer. We
have a checklist of over two hundred items that we review both inside and
outside your home to help enhance its appeal.
We
give you a report and information about every potential negative factor that we
find both inside and outside your home*. We
will also give you our guide, "60 Strategies For Maximizing Your Home-Appeal".
This guide is full of home staging and home selling tips, ideas and suggestions for improving the visual and aesthetic aspects of
both the inside and outside (curb appeal) of your home. Many
of these suggestions allow you to turn negative factors into positive factors
and will enhance the prospects of you selling your house.
*
Our review will not identify or represent any judgment on the integrity
or working condition of any mechanical, electrical, plumbing or other structural
aspects of the home. A registered
and licensed home inspector should perform such evaluations.
Contact
Us
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Whether
you are thinking about selling a house, are selling your home by yourself or
are using the services of a realtor, you can benefit from an objective opinion
of your home and how you can achieve and use HOME-APPEAL to
improve your chances of quickly selling your home.
We invite
you to give us a call to discuss our services.
Phone:
(877) 594-4261
E-mail:
Home-Appeal
All information on this site
- Copyright 2004 - Lederman & Associates, Inc. All rights reserved.
